CBA Travel Icons
A campaign designed to promote the Commonwealth Bank's travel insurance & travel money products.
The brief: depict three of the world’s most recognisable tourist locations, in this case the Statue of Liberty, London's Tower Bridge and Rome's Colosseum. Each of these famous landmarks were constructed from a collage of smaller elements representative of the location.
Credits:
Client: CommBank
Agency: M&C Saatchi, Sydney
Art Direction: Ronojoy Ghosh, Luke Simkins, John-Henry Pajak, Gustavo Vampre
Copywriter: Chris Brailey
Senior Print Producer: Greg Hyslop
Project Director: Danielle Mountford
Account Service: Tori Davis
Account Direction: Jules Stenton (The Drawing Arm)
Digital Producer: Emma Wetton
Digital Animator: Russel Taylor
Digital Designer: Richard Sellies
Client: CommBank
Agency: M&C Saatchi, Sydney
Art Direction: Ronojoy Ghosh, Luke Simkins, John-Henry Pajak, Gustavo Vampre
Copywriter: Chris Brailey
Senior Print Producer: Greg Hyslop
Project Director: Danielle Mountford
Account Service: Tori Davis
Account Direction: Jules Stenton (The Drawing Arm)
Digital Producer: Emma Wetton
Digital Animator: Russel Taylor
Digital Designer: Richard Sellies
