weekender wines: A branding and packaging system for Weekender Wines, a monthly wine club that embraces an audience of adventurous young adults by providing them with selections from across the United States. Each wine’s tag describes the locale from which it came. Color blocking with a minimal yet fresh and bold palette and the use of a quirky sans-serif typeface differentiates the brand from those with a more traditional style
Student: Olivia Feathers (website)
Professor: Andrea Herstowski
Award: National Student Show (2019)
