The aim of Fundamenta - Amadeus scholarship is to financially support the painter and sculptor students of the Hungarian University of Fine Arts.
An awarding ceremony is held each year for the winner students chosen by the Amadeus foundation, connected with an exhibition which showcases the students' art.
Alkotói Ösztöndíj Pályázat
A Fundamenta - Amadeus ösztöndíj pályázat célja a Magyar Képzőművészeti Egyetem festő és szobrász szakos hallgatóinak támogatása.
Az évente megrendezésre kerülő pályázat eredményét egy díjátadó ceremónián hirdetik ki, mely a nyertes hallgatók munkáit bemutató kiállításon kerül megrendezésre.
DESIGN / CONCEPT
The branding focuses on an artist's creative process, grabbing its constantly changing, flowing, and energetic nature with a mid-air paint splash as the main element. The splash represents a moment during the creation process of an artwork, without certain knowledge of the artwork's final form. However, capturing this moment shows a frozen and still image which could be seen as a complete form of art, preserving its unpredictable outcome and the chaotic creation process.
The usage of typography on the posters and invitation cards is a metaphor for a system which serves as a guide to the creative process. With its minimalistic and solid approach, it seems to stay in the background but the line of thought affects the outcome regardless how chaotic the process is. It's based on strong rules but even those allow experimenting and playfulness within.