Creative Packaging for Sanitary Pads
A package design classroom project with a task to explore the creative possibility of label design for any possible product.I chose whisper brand Sanitary Pads for my hypothetical creative label design project, with an aim to create an impact on Indian society.
Problem Outline
Taboo related with product in Indian Society. People feel ashamed to address and carry the product without secondary package (newspaper, black polythene, etc.) There is a hesitation to carry a packet naked in public because of the taboo associated with it.The role of label fail to convey the message (growth, independence, healthy environment growth, etc.) to the major audience and becomes major element (imagery of sanitary pad which is used by women on their private parts) to effect the taboo.
Ideation
Six interviews and an online research has been conducted to understand the product much better and the stigma related with it. Also, how it effects the users of the product and their behavior.
“Society against itself” – Where one uses the existing practices of the society as a tool, to fight the taboo prevailed in that society.
Newspaper wrapping – A visual hiding practice to fight the taboo associated with sanitary pad and not get ashamed to carry the product in Indian society. Taking the same practice of hiding the visuals and making the product less focused.
Read complete documentation here.
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