'The Sparkling Warriors from HEL'
The international Ladies, Wine & Design network was founded 2016 in NYC to boost female creativity, as only a small percent of creative directors, CEOs and board members are women.
In 2017, I launched a chapter in Helsinki, Finland together with a small but passionate team. We host inspiring talks, arrange company visits and organize small group gatherings for creatives, helping them to reach their full potential and fulfil their dreams. We believe in making a difference through mentorship and championing others’ work.
I came up with the Sparkling Warriors from HELconcept when we introduced our team (LWD from HEL) on social media. I created the mood board was in charge of the art direction. Furthermore, each member of our group developed their own interpretation of the concept.
“Shine your light on others, by helping them find their own inner light.”– Anonymous
Roles: Concept creation, art direction
Credits: Multiple owner
Photography: Veera Orava
Make Up: Glitternisti
Hair: I-lo Helsinki
Client: Ladies, Wine & Design from Helsinki