Typographic Poster
1. Understand the problem
2. Research and investigate
3. Generate possible solutions
4. Select and develop best solution
5. Model and prototype
6. Test and evaluate
7. Produce
1. Understand the Problem
- Design a poster that focuses on typography
- Communicate a chosen “design” quote of your choice from one of the resources provided (12-20 words long)
- Use an organizational grid in typographic design
- Create an expressive individual “look”
- Use creative problem solving for an inspired and original solution
- Document your design process and decision making
- Explore and demonstrate at least one NEW digital skill
- what is a typographic poster?
a typographic poster is a poster dedicated to the typography, not the visuals. The quote or phrase is the main subject.
- what is unique about this project?
what's unique about this project is that instead of focusing on illustrating or editing photos, we're focusing on typography and using a grid to create structure. We have to think about the placement of words, contrast, kerning, etc.
- what will be the challenge for creating a successful design?
the challenge will be creating balance with the contrast. While using many fonts, colors, sizes, etc, things can get chaotic quickly.
- what is the goal for the typographical poster?
the goal is to create a design with contrast focusing mainly on typography and using illustrations and textures as support.
quote: "when you believe a thing, believe it all the way, implicitly and unquestioningly" - Walt Disney
concept: starry, spacey, looking up (?)
2. Research and investigate
all these posters have a clear grid and clear design choices, but are all completely different. The first one is more spread out, with one, clean font, but with many colors and negative space. The second one is hand drawn, and shows a clear, flow-y style to go with the smoke from the coffee. The third one has a more simple grid, but uses many fonts and visual aids to go with it.The last one has a more complicated grid and not many visuals, but still has a unique vibe and design.
3. Generate Possible Solutions
while thinking of ways to layout the type, I knew I want the words believe, implicitly and unquestioningly to be in a different, maybe cursive kind of font, a different color, maybe bold and definitely bigger than the other words.
4. Select and Develop Best Solution
After a long time of messing around with the graph in illustrator, I finally settled on this. It took me a while to figure out how I want the hierarchy to be, but I decided that these fonts, colors, sizes and layout were the best solution. The words I wanted to stand out the most were believe, implicitly and unquestioningly. I made them stand out by making them brighter, bigger, uppercase, a different, more noticeable font, I spaced out the letters some, made them bold and italicised them. That makes them very noticeable in contrast to the small, darker, lowercase, less interesting font.
5. Model and Prototype
6. Test and Evaluate
there were a few things I tried that simply didn't work. I struggled to find balance between the type and the illustrations, so I added a frame, but that didn't work. Instead, I moved the type more down and removed the frame to create balance.
after asking some people, they said they preferred the words to be down more and the stars to be dragged down some, so that's what I did and I think it improved the design. Overall though, I'm happy with the colors and general font layout.
7. Produce
successes: I believe my successes were creating contrast with colors, font, etc, and creating balance
struggles: it was a struggle to find a layout I was happy with. I went through many layouts, colors and fonts before I settled.
improvements/what I learned: I think, overall, I improved my typography skills. Before this, I hadn't really used typography or explored it, and I learned a lot about what makes good typography.
