Facebook 
Major Life Events


ABOUT

Clim and Nicolo Bianchino develop this design driven campaign and tool kit for Facebook's new "Major Life Events" tool. Have you ever wanted to share a momentous occasion with your community, but did not have quite the right photo to accompany it? This was the driving force for Facebook to realize the MLE tool and why they came to Clim and Nicolo to establish a new visual language to help members engage with their friends and family on the platform. 

Provided with 40 different categories (30 MLEs plus 10 based on emotions like gratitude or grief) the guys directed a team of designers to create a series of emotionally charged and relatable GIFs, beautifully crafted and insightful imagery to help communicate the moments in your life that mean something.
Categories Library
Sentiments
First Thoughts & Sketches
First Proposal

CREDITS

Directors: Clim & Nicolo Bianchino
Client: Facebook  
Production Co: Hornet

Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Sr Producer: Cathy Kwan
Associate Producer: Claudia Gaspar 
Editor: Stephanie Andreou 
Production Coordinator: Riley Spencer 

Concept Artists: Clim, Nicolo Bianchino, Chris DeLorenzo, Stephen Kelleher,
Pete McDonald, Dan Savage, Cari Vander Yacht
Designers: Clim, Nicolo Bianchino, Stephen Kelleher, Pete McDonald, Dan Savage, Moree Wu 
AE Animators: Nicolo Bianchino, Edgar Ferrer, Peter Harp, Deekay Kwon, Jõao Lucas, Austin Roberts
Cel Animators: Hyo Bin Kang, Tyler DiBiasio, Krystal Downs
Design & AE Interns: Ella Dobson, Seongjin Yoon 

Facebook Major Life Events
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Facebook Major Life Events

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