Elphinston Performance - Brand Identity
Preventing recurrence of pain and dysfunction is the goal of this Cardiff physiotherapy clinic. Patients of all ages are treated for a range of conditions from headaches to sports injuries.
The identity centers on two circular swirls that symbolise movement and performance. The logo is equally at home in the arena of sports performance and medical rehabilitation. The “swirl” can be integrated with dynamic photography of athletes in motion or physiotherapy examinations. The identity is accompanied by a vibrant colour palette of orange and green that works on a variety of brand touchpoints including stationery, signage and website.
Services: brand strategy / brand identity / logo design / stationery
