Display 'Small is Beautiful'
Statistically significant
ISSUE
Display banner advertising is often the last thing to be addressed in a media campaign. But just because the spaces are often tiny, it doesn’t mean their impact or cut-through have to be.
INSIGHT
Any medium can push your message effectively – when the thinking, targeting and execution are potent enough.
IDEA
We turned things on their head. We made a suite of programmatic banners the hero medium. Instead of merely back-fitting and squeezing existing assets into these challenging spaces, we gave them a life of their own. With a simple, single-minded message, an attention to detail and a full shoot, we created banners that looked clean and uncluttered.
IMPACT
These simple, yet well executed banners had a healthy ROI and overall impact – prompting an increase in click throughs, compared to previous banner campaigns.
