To redesign this brand, called Blackstone, a modern, elegant and clear design was sought, for three different varieties within a product lining, one of them high end.
To convey the idea of something extraordinary, unique and exclusive, the product is represented as a series of meteorites, mysterious black stones coming from outer space, which fall to Earth, and which are, in some way, like gifts from the sky.
The bottle design is extremely clear to highlight the beauty of the stones and their evocative power. A single typeface impresses even more simplicity to the whole. For the mid-range, white ink is used for both the circle containing the stone and the text. It is printed on the bottle’s plastic wrap, making the final product look more uniform and of quality. The “capsule” is made out of matte black paper.
For the high end, the whole impression is done in silver ink instead of white ink, and the capsule is silver as well. The white circle is suppressed, therefore the beauty of the stone and its silver gleaming stand out even more, making the whole more mysterious, exclusive and elegant.
