Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road.
The design concept reflects the late Qing Dynasty merchant culture and local customs. Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. We use three colors on different packaging. The reason we choose these colors because they are traditional Chinese colors.
The final implementation of the packaging will use handmade rice paper as packaging materials and wood-block prints for inscription rubbing, which are all done by hand.
Creative Director：Langcer Lee
Designers： Yang Jie，Guo LinWei, Riso Guo, Limo Pan
Illustrators: Zhang Fan