小狼君 Langcer Lee's profile

【泾阳茯茶】砖茶包装 Jingyang Brick Tea

小狼君 Langcer Lee
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Packaging
陕西泾阳茯砖茶，距今已有600多年的历史，被誉为“丝绸之路上的黑黄金”。
设计理念将泾阳茯砖茶背后蕴含的清末陕西秦商文化和当地的民俗风情展现出来，采用白描的表现手法，用三种中式绘画古典色来承装三种等级不同的茶砖。茶砖包装底部用清末流通的茶票作为贴纸封口。
在包装的最终执行上，用手工宣纸作为包装材质、纯手工雕版印刷工艺对图案进行拓印。
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Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road.
The design concept reflects the late Qing Dynasty merchant culture and local customs. Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. We use three colors on different packaging. The reason we choose these colors because they are traditional Chinese colors.
The final implementation of the packaging will use handmade rice paper as packaging materials and wood-block prints for inscription rubbing, which are all done by hand.

Creative Director：Langcer Lee
Designers： Yang Jie，Guo LinWei,  Riso Guo,  Limo Pan
Illustrators: Zhang Fan
Photographers：Jiang Tao
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
package tea china tradition handcraft wood-block prints rice paper 茶叶包装 中式元素 传统工艺
【泾阳茯茶】砖茶包装 Jingyang Brick Tea
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小狼君 Langcer Lee's profile

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小狼君 Langcer Lee's profile
Tianjin, China

【泾阳茯茶】砖茶包装 Jingyang Brick Tea

陕西泾阳茯砖茶，距今已有600多年的历史，被誉为“丝绸之路上的黑黄金”。 设计理念将泾阳茯砖茶背后蕴含的清末陕西秦商文化和当地的民俗风情展现出来，采用白描的表现手法，用三种中式绘画古典色来承装三种等级不同的茶砖。茶砖包装底部用清末流通的茶票作为贴纸封口。 在包装的最终执行上，用手工宣纸 Read More

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