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FREE SESSION on USER PERSONAS
I aimed in this video to explain UX mentees to learn User Personas in detail.
The topic of this session was about
FREE SESSION on USER PERSONAS
I aimed in this video to explain UX mentees to learn User Personas in detail.
The topic of this session was about
"Are personas past their prime?" or "Are they still necessary in UX stage?"
SESSION COVERED THE FOLLOWING ASPECTS:
HOW TO CREATE USER PERSONAS:
1. How well do you know your user?
2. User persona (User profile, Persona, Buyer Persona, User Persona and Customer Persona)
3. What is persona?
4. How persona look like? (Template, Actual content)
5. Types of persona (persona, Proto-persona)
6. Why persona important?
7. The other side of coin (Are personas past their prime?)
8. When big UX school of thought talking against personas, what they are referring to?
9. Examples of some large corporations that failed to innovate based on the changing persona's behaviours. (Nokia, Kodak, Yahoo, Blockbuster, IBM, xerox, Sony, MySpace, National Geographic)
10. Without persona your BUSINESS can be AT STAKE! (NOKIA example in detail)
11. Where personas used? (Product development, Business decision, Existing product's innovation are three business phases where we use persona as a first step)
12. What is the hierarchal placement of personas in UX? (Personas > scenarios > user stories > ux)
13. How to create persona?
https://youtu.be/0LuoHI9Pmk4?t=1989
14. User persona templates download (WORD, AI, PSD, XD, SVG, SKETCH)
MENTEE QUESTION:
1) Can we try making a persona of fictional users?? or should we conduct real time interviews of users?
https://youtu.be/0LuoHI9Pmk4?t=1669
2) Should personas also test the product during User Acceptance Testing?
1) Can we try making a persona of fictional users?? or should we conduct real time interviews of users?
https://youtu.be/0LuoHI9Pmk4?t=1669
2) Should personas also test the product during User Acceptance Testing?
3) Why some theories don't appreciate persona creation? Does these theories have something to do with reality?
4) For large organizations, how you archive Personas? In power point or some software?
5) How often should the persona of user be updated?
https://youtu.be/0LuoHI9Pmk4?t=2550
6) How can we predict persona of user that are not available OR meet in person/real time?
6) How can we predict persona of user that are not available OR meet in person/real time?
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