Shelta is a store, creative collective and a solid street institution based in Gothenburg, Sweden. As well as one of Sweden's leading online webshops within urban fashion. The brand consist of Shelta and the subbrand Shelta Sneakers. Behind Shelta is years of passion and experience in deejaying, skateboarding, music production, mixtape releases and club culture.

Shelta's products are focused around a strong influence from classic hip hop and sneaker fashion originated from New York in the 80's. We therefore created a visual identity that expressed that feeling by using strong colours and heavy typography in a bold look that reflect and presents all the products.