We created a brand dystopia. It lives in a world where reality is no longer interesting to anyone. Everybody got used to spend most of their time in a virtual environment.
The logo in the form of a QR code is a symbol of a portal to a new virtual world. And the name Quit Reality invites you to forget the real world and become a part of the future. The serial code in the logo is the date the brand was created.
ll the clothes live in two worlds. In reality, all things are unified. Every exemplar has a serial code. A bit like prisoners. But in the virtual world, clothing lives quite differently.
Through a special application on the phone, you can take a photo with a print that no one will see in reality.