Chapman Ventilation are an Air ventilation company based in the UK. I have created a brand for Sirius that will be an off-shoot of Chapman Ventilatioin. They needed something modern, colourful so researching through the meaning "Sirius", they mentioned firstly about it being one of the brightest stars, also there were references associated with a "Dog Star". Also the Greek translation for "Sirius" is "Scorcher".
I needed to keep this really simple as I think it stands out really well and doesn't compete, but compliments the Chapman Logo. The "Star idea" I much preferred and carried this idea through, using a vibrant green/yellow and a very modern and funky typeface (Tengra). Then And I created some icons for Fire Duct, ESP etc, that will be sectors for each related equipment.
I needed to keep this really simple as I think it stands out really well and doesn't compete, but compliments the Chapman Logo. The "Star idea" I much preferred and carried this idea through, using a vibrant green/yellow and a very modern and funky typeface (Tengra). Then And I created some icons for Fire Duct, ESP etc, that will be sectors for each related equipment.