Volkswagen Crafter // Print Campaign // Never let the two meet
There are some things that shouldn’t meet.
Cars at an intersection, toothpaste and orange juice, socks and sandals.
Fortunately, the new Volkswagen Crafter comes with automatic emergency braking.
To demonstrate this, we’ve created a playful campaign that shows things in life that are better left apart.
Title: Meat and Vegan, Socks and Slops, Orange Juice and Toothpaste
Client: Volkswagen South Africa
Client Representative: Tarryn Knight
Product: Volkswagen Crafter Van - “Automatic Emergency Braking”
Agency: Ogilvy Cape Town
Chief Creative Officer: Pete Case
Executive Creative Director: Tseliso Rangaka
Associate Executive Creative Director: Nicholas Wittenberg
Creative Director: Mike Martin
Associate Creative Director / Copywriter: Alex Goldberg
Associate Creative Director / Art Director: Riaan Van Wyk
Art Director: Ian Anderson, Andrew van der Walt ( 3D )
Byron Craemer: Retoucher
Copywriter: Paul Fulton
Client Service: Vicki Buys, Heather Andrews
Project Manager: Sue Waters
Photographer: Clive Stewart
Art Buyer: Hayley Baxter