O/O Brewing Update - Packaging & Art Direction
O/O Brewing Carismatico

After having built their new factory in Hisingen, O/O Brewing have been able to increase the pace in which they release new products, without ever compromising on the quality.

Carismatico is a DIPA (or Double India Pale Ale) which, slightly reluctantly, tackles the beer worlds' unquenchable thirst for more flavour. The name is an anagram of Citra/Mosaic, which are the two types of hops which gives the beer its distinct flavour. 'Satiric Coma', 'Cacti Roams I' and 'Coma Cat Iris' were other anagrams extracted from these ingredients. For the design of the packaging, we imagined the 440ml aluminum can as a living character. It does not take a lot of imagination to see a face in the can's lid and its stay-tab opening mechanism. Furthermore, the opening on these cans is called a 'wide-mouth'. We added a pair of Googly Eyes et voilà - Mr. Carismatico was born. When an order of Carismatico is shipped, the eyes on the label appear just over the edge of the box, displaying a curious little group of beers.

The label was printed on high-gloss silver paper, and given a silk finish with a matte laminate. The beer has been very well received, with batches often selling out within hours of their release and all around high ratings from beer connoisseurs.

O/O Brewing 50/50 Series

The 50/50 series is just what the name suggests, a series of beers based on a half and half mix of two different types of hops. Each beer in the series is based on the same core recipe, with only the types of hops from one beer to another. The rapidly growing series now counts 12 iterations, with more on the way. It has provided O/O Brewing a platform to experiment with new flavour combinations. Some of the pairings are made in several batches, while others are released only once.

The design of the packaging aims to illustrate that this series is not a part of O/O Brewing's core range by employing a freer interpretation of the brewery's visual identity. Each type of hops is assigned a specific colour, which is related to its flavour and character. For each beer, the label is split in half, with one hop type occupying the top and the other the bottom.

Look out for a redesign of this series, along with the rest of O/O Brewing's label system coming later this year.

O/O Brewing Narangi Can Edition

With a heightened focus on sustainability, O/O Brewing along with many other breweries, are moving many of their products from bottles to cans. With cans requiring less resources to produce, being easier to ship and better at retaining the freshness of the product, it is hard to motivate a continued use of glass bottles, especially for beers that taste best as close as possible to being brewed.

One of the first beers in O/O Brewing's core range to make the transition from bottle to can is the popular Narangi. Narangi is a fruity IPA, with a distinct taste of oranges. The beer was named after a village in the city of Virar in India, and it also means ‘orange’. Some claim that the orange, which is not a wild fruit, but a cultivated hybrid of mandarin and pomelo originate from Narangi.

With the link to India being clearly established through the beer’s name, we looked at visual links between the fruit flavoured beer and Indian [visual] culture. The link between an orange, in its most abstract form, and a bindi* was too obvious for us to avoid.
For the can release, a special spot colour was used when printing the label to give the orange dot an extra glow. To celebrate the release of the can edition, we designed a black sweatshirt with an orange dot embroidered dead center on its front. The sweatshirt is available to buy from O/O Brewing.

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O/O Brewing Update - Packaging & Art Direction
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O/O Brewing Update - Packaging & Art Direction

577
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Published:

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