ACaRS (Automation, Control and Robotics Solutions) is the company providing various automatic improvements for any kind of activity. I made for them full rebranding - logotype renewal, brand manual, stationary, gadgets and website. Clients wanted their brand to be "simple and technical". I bet on white and gray colors with red accents and simple geometrical pattern.
ACaRS’s previous logo was very detailed and complicated. Clients wanted to stay with the idea of robot’s arm but much simpler. Clients also wanted the logo to be an induvidual icon or button, so it was more or less symetrical. In the end we stayed with simple robot’s arm, closed in a square frame.
Business cards, stationery, brand manual