Micro Image Technologies Identity and Website Design
Micro Image Technologies is a trusted advisor to the most skilled surgeons and world-renowned hospitals throughout the Northeast, and has been since 1996. They needed to better establish their company to clearly illustrate their continued excellence and experience within the medical community. Prior to starting our engagement, Micro Image Technologies didn’t have much of a web presence and struggled to have a consistent and meaningful visual identity.
In partnership with the marketing agency, Dark City Digital, we worked with Micro Image to develop a professional identity and web presence consistent with the standards of their audience, namely hospital C-Suite Executives and senior hospital administrators. We began the project with the goal to build a significantly better perception as a professional services vendor to hospitals and surgical suites.
Read more about the project goals and outcomes on Chisel Design >
We designed the business cards to be folded so they could be used as name cards at meetings and events to easily identify themselves to senior hospital administrators and medical professionals. An elegant way to better differentiate Micro Image from their competition.
IA, UX/UI and Website Design
Product offerings and highlighting expertise in this space continues to be at the forefront of Micro Image’s goals. We took their most sophisticated microscope and featured it on the home page, which helping their audience quickly find the information they needed. We organized the information to be products first, then highlight brands supported. Another important aspect to their business is centered around the certified pre-owned microscope market, which became another area of importance for potential buyers.
Designing a high-quality Powerpoint template became essential as we better understood the company, their sales process, and who makes up their audience. Up to this point, the sales representatives created their own ad-hoc presentations, which led to a lot of inconsistencies and awkward presentations. We helped the sales team get onto the same page and headed in a common, professional, and unified direction. Because the template was professionally designed with their own product imagery, it helped them become more confident and focused in how they communicate in their presentations.