DNA Inside Branding
Deoxyribonucleic Acid
As a species, it is built in our biology to find what makes us happy. We have chemicals in our brains that induce feelings of pleasure and euphoria. Those chemicals are dopamineoxytocinserotonin, and endorphins.
In reference to our genetic construction “Deoxyribonucleic Acid”, we have adapted the concept of temporarily altered state of consciousness induced by the use of psychedelics.

Psychedelic experiences help trigger inactive areas in our brain which induce incredible visuals and sensations that are initially built in the human brain. We are able to transcend our physical form and wander in between mystical and magical realms that allow us to discover our true identity, as a result, elevating the purpose of our existence in our minds and empowering our will to do good deeds in the world and achieve goals that can positively shift our consciousness, which can also contribute to a huge shift in the human evolution in the distant future.

As a brand, the concept can manifest itself in many of the things that are sold at the store, from musical instruments, visionary technology, enlightening books, games for entertainment and many other items. Those imply that our store exists for pleasure, experience and fulfilment of each individual’s lifestyle. We can help achieve a euphoric state to each customer, whether a gamer, musician, reader, traveler or artist, we guarantee that they will reach a state of mind that’s climactic and incredibly meaningful and fulfilling.​​​​​​​
DNA Inside Branding
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DNA Inside Branding

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