DAIS 2019 MERCH / Merch Design
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I conceptualized and designed new merch for NYC/LA based record label, Dais. The application was for long sleeve shirts and vinyl-sized tote bags. The label’s brief requested a clean and stripped back approach and a departure from their previously texture-focused aesthetic and branding. For the totes I played with type heavy designs as well as a logo deconstruction and simplification.
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I conceptualized and designed new merch for NYC/LA based record label, Dais. The application was for long sleeve shirts and vinyl-sized tote bags. The label’s brief requested a clean and stripped back approach and a departure from their previously texture-focused aesthetic and branding. For the totes I played with type heavy designs as well as a logo deconstruction and simplification.
