NTTU Department of Art Industry Brand 國立臺東大學美術產業學系識別設計

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前身為國立臺東師範學院初等教育學系美勞教育組，自1996年成立「美勞教育學系」，主要培養藝術領域專業師資人才。因應學校發展及時代潮流、社會局勢的改變，2007年度改名為「美術產業發展學系」，2008年再改名為「美術產業學系」。

系所特質以多元教學及創作為主軸，有別於純美術創作科系，性質偏向應用美術科系。故以創作美感與方法並重，致力與地方文化結合。新版識別以現代簡潔線條作為標誌主要呈現，在穩固方正的矩形其中線條交織出美術產業學系英文縮寫的「DOAI」等字樣，並在其中隱藏象徵臺東的後山山勢以及日出之意象，體現屬於臺東的美術產業學系。色彩規劃無設定色彩及相關意象，採取最不干擾作品之無彩色：黑、白、灰作為基本應用色；應用材質則設定赤牛皮，於印刷品上綜合黑與白的冰冷感。

The characteristics of the Department of Fine Arts Industry are based on multiple teaching and crafting, which is different from the traditional fine art department, and the nature is leaning towards applied art department. Therefore, teaching is based on the combination of aesthetics and method of creating artworks, and is committed to integrating with local culture. The new version of the logo uses the modern and simple lines as the main visual presentation, and the lines in the stable square are interwoven as English abbreviation “DOAI”, which stands for the Department of Art Industry. In addition, the image of Taitung's mountain and sunrise is hidden in it, thus reflecting the connection between Taitung and the Department of Art Industry.

Client：國立臺東大學美術產業學系
DA：SIANG SINN DESIGN

Design：王柏偉 Bo-Wei Wang

Co-Design：王柏岳 Zoof Wang