Event Invitation & RSVP Card

Event Invitation & RSVP Card

5 x 7 Invitation Card - Folded
4 x 6 RSVP Card - Double Sided
This is part of my first commercial commission.  I was tasked with creating a single page, HTML ready, preliminary-announcement flyer and printed/folded invitation card with an associated double-sided RSVP card heralding an annual fundraising event for a private school located on the Upper West Side of Manhattan. 

DIRECTIVE
This proved a bit challenging in that the event coordinator had given me a bunch of copy and indicated that I must use two uppercase fonts (AR Bonnie for all header text and Copperplate for the body).  Additionally, the theme that I was supposed to create was to avoid anything education related, avoid anything related to the school, be chic sophistiqué, and integrate elements of the venue and, naturally, be inviting so that it reflects a happy, evening dinner-event.

SOLUTION
The Invite :
Since the venue is an oft-frequented, high-end restaurant, within close proximity to Lincoln Center (and the school), and is housed in a post industrial space with exposed iron beams & columns, traffic-worn wood floors and partially exposed brick adorned with artwork in matted wood frames.  I elected to utilize these elements prominently throughout the invitation.  Using the frames to highlight the card's copy gives the viewer the sense they are viewing artwork. As a result, rather than the all-caps font 
appearing to shout, it feels more like an intended design component.

The RSVP :
Completely Differing from the main card, the RSVP card utilizes a well-worn wood floor as the background. This is in keeping with the architectural design of the venue.



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Event Invitation & RSVP Card
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Event Invitation & RSVP Card

Graphic invitation Card & RSVP
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