Role: Concept / UX Design / UI Design
For: UX Course Middle Project
Case Study
A task
Create a product for raw foodists that could make their life more comfortable and solve their problems
A bit about Raw Foodism
Is the dietary practice of eating only or mostly food that is uncooked and unprocessed. Depending on the philosophy, or type of lifestyle and results desired, raw food diets may include a selection of fruits, vegetables, nuts, seeds, eggs, fish, meat, and dairy products. The diet may also have simply processed foods, such as various types of sprouted grains, cheese, and fermented foods. (Wikipedia)
Target audience
Category 1 - activists, ideologists, justice fighters, and opponents of violence against all living things
Category 2 - people obsessed with their health and convinced that a raw food diet is the only right option
Category 3 - people striving to be in trend, trying new things, monitoring health, and experimenting with diet
Pains of TA
- misunderstanding of others
- anorexia and dystrophy
- weakness and constant hunger at the beginning
- hard to find vegetables and fruits in winter
- hard to find food in cafes and restaurants
- amenorrhea, constipation, hair loss, and other health problems
Our Solution
Social network "rawbook" for raw foodists, vegans, and vegetarians who don't know where to start, for communication and information search, exchange of experience, and support to each other.
We made a landing page that explains about a "Rawbook"
