Boost with Pepsi - A' Design Awards 2019
"Boost with Pepsi" - A' Design Category 79 Public Awareness, Volunteerism, Society Design
Marketing, Branding, Product & Graphic Design
Ata Baykara (All rights reserved.)
Inspiration: People are complaining about the hardness of founding a reliable charity or the additional cost of making a donation. This design offers help directly to the ones in need without requiring any additional expense. As Pepsi is a worldwide brand, this design will reach to thousands of people with very low cost and sustain an enhanced help-system.
Project Description: This is a design which aims to benefit to the ones who are in need of help or special assistance. While continuing their routine lives, people around the world will offer a lifeline to kids, animals, students, homeless people and suffering patients by drinking a Pepsi can. Depending on which Pepsi you choose to drink, a portion of the profit will be donated to the specified category by the cooperation with "Boost".
Operation/Flow: This design can be integrated easily to the original Pepsi cans. By only adding the category and adding its motto to the back of the can, people will realize its purpose.
Technical Properties: "The can" 330ml, height 115.2mm, body diameter 66.2mm - 66.3mm, base diameter 47.3mm - 48mm. (Universal can)
Image Credits: PepsiCo, 2018 - Ata Baykara, 2018