EmilyJoan. Branding Project.
EMILYJOAN. project by Akshat Agarwal
*this is a fictional brand*
What is Emily Joan?
Emily Joan is a Makeup Artist based in California. 
The brand is named after her, "EMILYJOAN."
The brand is a skin care cosmetics brand. It has been established in 2017. Emily Joan is a reputed makeup artist whose works has been featured in New York Fashion Week. Ever since she became an artist she wanted to serve the people through her art. She collaborated with some medical and science labs to develop the perfect recipe for skin care. A new way to live, a new way to let your skin breathe.
Brief
The company is a skin care brand where we produce premium quality of products. We transfer the purity from the sources of nature to our products to give them the chastity of nature. Nature is what makes us, nature is why we exist. There are many ingredients in our surroundings which we ignore but are very healthy for our skin. We encourage people to quit chemical solutions but to use natural and healthy elements to take care of their skin. We want our brand to be minimal and modern at the same time.  We chose to have a wordmark and logo for the branding.​​​​​​​
Aim
The only aim is to make people's lives healthy and pure as it can be.
Many people use harmful cosmetics and ruin the chastity of their skin, we want to change that. People think applying cosmetics makes them beautiful and glamorous, but the real beauty is in their pure skin. 
Be real, even with your skin.
EmilyJoan. Branding Project.
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EmilyJoan. Branding Project.

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