cacao. a chocolate company project by akshat agarwal
What is Cacao?
All of the chocolate products you eat are derived from cacao seeds in some form or another, which are derived from the cacao plant — an evergreen tree that grows in South America and West Africa. Cacao seeds grow in large pods on the trunks of these trees.
Cacao is a chocolate company which specializes in premium handmade chocolate making of select luxury flavors. Cacao is a vintage brand and has worldwide clients. It was established in the year 1926. The company had a really rough branding since the start. After some successful years they want to change their branding to something minimal yet unique. They want to re-innovate their branding pattern.
Our targeted audience
Being a chocolate company, they serve their extraordinary products to all the types of customers. They serve the audience with the bestest of quality and services.
The only targeted audience of the company is a person who loves chocolate.
" To serve every chocolate lover the essence of real chocolate. "
The color scheme is the project is basically a contrast scheme. The shade of chocolate brown is the primary color and the blue and white are the secondary colors.
Cacao was established in the year 1926. So naturally the typography is themed on the royal and majestic looks of the vintage world. The Font used is Century Schoolbook. It gives the branding a vintage as well as majestic look.
Cacao specializes in two famous flavors of chocolate.
Orange Temptations. Mint Deligence.
I have tried to redesign the whole packaging into somewhat modern and minimal. The main focus was to make customers attract to the product and make them realize that this is a premium chocolate.
Some More Displays.