Pringles, in partnership with Twitch and PlayStation, created a unique gaming event, bringing gamers together from all over Europe to celebrate the power of play in the real world. Featuring the world’s first 100 seater gaming sofa, 100 players and 15 influencers from six nations went head to head playing Tekken 6 over a two-hour live stream on Twitch.
It was my job to turn an existing invite into a 30-second pre-roll video for Twitch. Using the existing blueprint concept, I created a 3D environment, with simple extruded objects that an animated camera would fly through. I kept materials flat to give them a more blueprint feel, while extruded areas have more reflectiveness and texture as if they are being constructed from the flatter plan.
Advertising Agency: Grey London
Creatives: Terry O’Neill and Jess Little
Design: Alexander Melville
3D Design: Alexander Melville
Sound: Alexander Melville
Head of Delivery: Richard Hau
Content Producer: Lisa O’Brien
Twitch pre-roll video