Challenge
New tenants were needed into empty retail spaces situated around a passageway in the heart of Helsinki. Also, the current retail businesses did not perform as hoped: despite the central location, passers-by did not stop to shop and spend time in the passageway stores. Thus, the objective of the project was to design a concept that would increase the attractiveness of the passageway and the sales of its stores as well as to advance lease negotiations. The design of the concept was based on a cohesive visual idea as well as future business, changes in consumer behavior and trends.
Benefit
Kohina designed a unique retail space concept to advance the lease negotiations and to support future business. The design idea was formed around a wellbeing-focused oasis-concept, which attracts people to spend time in the passageway and stores around it. The design combined both visual and functional aspects. In addition, Kohina took into account the concept’s business benefit, standing out from competition, consumers’ changing needs and its practical implementation. The client will use Kohina’s 3D modeling photos in their marketing and sales materials to find new tenants.
Year: 2018
