Advertising campaign from Delta Air Lines promoting the idea of living your own life and following your own rules. Not letting others define who you are and telling you what you can and cannot do with your life. 

The campaign started with Delta publishing magazine ads as a start then moved to social media wanting to get more interaction with the target audience (23-26 year olds). 

Delta sent out on their social media platforms (Twitter, Facebook, and Instagram) asking their followers "how they live their life by their own rules?" Hoping to get response from their followers and have them think about what it means to life for yourself. There is also a Snapchat filter to help spread the message and get people more involved. 

Here are some samples pulled of what people have responded to the question "How do you live your life by own rules?"