Terra Wash Print Campaign
Terra Wash+Mg® is 100% mineral based, non-toxic, eco laundry detergent replacement. One sachet will clean and deodorize your laundry better than standard laundry detergent. Terra Wash+Mg® is reusable for 365 washes, literally a few pennies per use. It is naturally anti-bacterial, non-toxic with zero synthetic chemicals, keeps the washing machine hygienic, and is only 14 cents per wash.
Terra Wash offers an immediate solution (not like many brands that claim to be organic and end up selling plastic, for example). The message of empowering people seems strong to us and that they understand that the fight can be done from home washing their clothes.
This campaign was selected for Great Ads for Good exhibitions are launched each year at the Cannes Lions Festival of Creativity, in a bid to highlight how creative advertising is used to raise awareness on the world’s major issues. Gathering campaigns focussing on Social & Environmental issues, the exhibitions showcase the major concerns of societies from all over the world.
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Agency: Gitanos, Costa Rica / McCann San José
Client: Terrawash
Art Director: Daniel Montiel
Creative Direction: Huelander Escalante
Client: Alan Calderón. Terrawash
