Degree thesis: re-branding design for printed tights brand Âme by Csi Leites. The project included developing pieces in diverse areas such as editorial, packaging, product design, photography, illustration, advertising and social media. The new identity is based on concepts like feminine, second-skin, vintage, playful and soft touch which reflects the essence of the brand; and also encourages women to try the tights by resembling them to little treasures anyone would like to have.
Video: digital project summary. Camera and editing: Agustina Márquez
Editorial: corporate identity and gift voucher.
Packaging: paper and canvas bag for tights. Merchandising: pins and personal mirrors.
Packaging: vintage tins, each one belongs to a different tight collection.
Merchandising: bandanas with legs pattern design.
Editorial: tights tag, each one belongs to a different tight collection. Merchandising: postcards.
Presentation: stand with printed pieces.
