DISCOVER MY APPROACH
FREE SESSION on USER RESEARCH INSIGHTS
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80% companies believe they provide premium value. However, only 8% clients agree.
 72% is the Delivery gap in the current market space.
Source: Bain customer led the growth diagnostic questionnaire.

I've explained about the user research techniques insight in the video.


SESSION COVERED THE FOLLOWING ASPECTS:
HOW TO LIST PAIN POINTS SEEK SOLUTIONS AND ALIGN BUSINESS:
1. White Castle Success example (https://youtu.be/k9fej68knCE?t=2001)
2. WATOG example (https://youtu.be/k9fej68knCE?t=2123)

TO REDUCE YOUR DELIVERY GAP LEARN TO FOCUS ON:
1. Who your users are? (https://youtu.be/k9fej68knCE?t=17)
2. What their needs are? (https://youtu.be/k9fej68knCE?t=60)
3. What they want? (https://youtu.be/k9fej68knCE?t=138)
4. How they currently do things? (https://youtu.be/k9fej68knCE?t=491)
5. How they’d like to do them?

THE SESSION INCLUDES THE FOLLOWING DETAILS:-
1. What is user research? (https://youtu.be/k9fej68knCE?t=356)
2. User research types? (https://youtu.be/k9fej68knCE?t=366)
2.a. Quantitative research
2.a.1 Guerrilla testing (https://youtu.be/k9fej68knCE?t=526)
2.a.2 Interviews (https://youtu.be/k9fej68knCE?t=566)
2.a.3 Focus groups (https://youtu.be/k9fej68knCE?t=618)
2.a.4 In-Lab testing (https://youtu.be/k9fej68knCE?t=663)
2.a.5 Card sorting (https://youtu.be/k9fej68knCE?t=894)
2.b. Qualitative research
2.b.1 User Surveys (https://youtu.be/k9fej68knCE?t=962)
2.b.2 First Click Testing (https://youtu.be/k9fej68knCE?t=983)
2.b.3 Eye Tracking (https://youtu.be/k9fej68knCE?t=1015)
2.b.4 Heat mapping (https://youtu.be/k9fej68knCE?t=1176)
2.b.5 Web analytics (https://youtu.be/k9fej68knCE?t=1227)
2.b.6 A/B testing (https://youtu.be/k9fej68knCE?t=1249)
3. Why user research? (https://youtu.be/k9fej68knCE?t=437)
4. Research process (https://youtu.be/k9fej68knCE?t=507
5. Determining your research goal (https://youtu.be/k9fej68knCE?t=1449)
6. Align the needs for each user's pain points PERSONA
(https://youtu.be/k9fej68knCE?t=1466)
7. Determining your sample (https://youtu.be/k9fej68knCE?t=1921)
8. Conducting your session/research (https://youtu.be/k9fej68knCE?t=1927)
9. Developing script (https://youtu.be/k9fej68knCE?t=2142)
10. Script method (https://youtu.be/k9fej68knCE?t=2255)
11. Planning your sessions (https://youtu.be/k9fej68knCE?t=2581)
12. Writing a report (https://youtu.be/k9fej68knCE?t=2456)
13. Synthesis of findings (https://youtu.be/k9fej68knCE?t=2538)
14. Conducting your sessions (https://youtu.be/k9fej68knCE?t=2709)
15. My User Experience Process (https://youtu.be/k9fej68knCE?t=2775)

TOOLS AND RESOURCES:
1. Miro
2. Sketch
3. Adobe XD

MENTEE QUESTION:
How we know the actual user problems? (https://youtu.be/k9fej68knCE?t=1518)

STAY TUNED FOR MORE UX SESSIONS
Check my Behance profile

https://www.behance.net/zainansari/

VIDEO SESSION: USER RESEARCH INSIGHTS
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VIDEO SESSION: USER RESEARCH INSIGHTS

DISCOVER MY APPROACH FREE SESSION on USER RESEARCH INSIGHTS ----------- I made this video to explain UX mentees to learn User Research in detail Read More
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