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    The Royal College of Art, London, is the world’s most influential postgraduate art and design school.
Re-brand programme

The Royal College of Art, London, is the worlds most influential postgraduate art and design school. Their staff, students and alumni comprise an internationally renowned community of artists, designers and academics who play a significant role in the shaping of modern culture. Jannuzzi Smith were commissioned by the Royal College of Art to develop a new corporate identity, following a comprehensive pitch process against many of the UKs leading design studios.

The programme of work conducted by Jannuzzi Smith includes:
definition of branding and communication strategy;
definition of cross-media publishing strategy (in progress);
production of logotypes, graphical elements and implementation guidelines;
design of a corporate typeface;
production of stationery (printed and digital);
production of marketing and promotional material;
design of information system and signs;
development of a Content Management System;
design and production of the College website.
The colourless logotype

Because of the wealth and diversity of the visual content that the College identity needs to work with or might potentially clash with Jannuzzi Smith devised a chameleon logotype, an essentially colourless entity with an underpinning strategy that actively integrates with surrounding colour and imagery. As part of the initial brand implementation, stationery and business cards were devised to use a palette of changing colours that the user could select or randomly assign.
Calvert and Cal

Jannuzzi Smith has designed Cal, a sans-serif counterpart to Calvert (by Margaret Calvert [1936], for many years an influential tutor at the RCA).
Information system and signs

Jannuzzi Smith are responsible for overall signage implementation for the Royal College of Arts expanding London campus. The project involves developing and implementing a visual strategy, including the branding of key aspects through to internal and external way-finding signage.
South Kensington e Battersea Campus Main Building
(Under constuction, architects: Haworth Tompkins)
South Kensington and Battersea Campus Painting Building
(Architects: Haworth Tompkins)
South Kensington and Battersea Campus Sculpture Building
(Architects: Wright & Wright)

Jannuzzi Smith designed, produced and manage a website for the College. The site presents users with a wealth of content that is cross-referenced by content-mapping algorithms, enabling users to find content automatically related on the basis of similarity in subject matter or context.

Amongst the many innovations the site includes a banner that integrates with the content of any given page by dynamically reflecting its colour and tonality.


Sustain is a series of lectures, exhibitions and awards, and an agenda at the Royal College of Art. The initiative is supported by Jannuzzi Smith and showcases work, issues and arguments relating to the ever-more-complex question of sustainability within art and design.

Conventional design education trains designers to drive consumerism, which drives growth, and is the established way of achieving prosperity; like many art and design institutions the Royal College of Art is beginning to grapple with the apparent contradiction in the sustainability debate, and is looking for ways to encourage students to explore what this might mean in both their work and their future lives. We believe that changing the focus in design education to sustainability is an achievable imperative. Our future depends on the fine-tuning of our social and environmental systems, and re-thinking the education system to concentrate on this is the ultimate design challenge, says Professor Alan Cummings, Pro-Rector of the Royal College of Art.