An interactive playground for Adyen
Exhibition & Signage
An interactive playground
for Adyen’s biggest annual event
What does an ever-changing chocolate wall have to do with Adyen’s payment solutions?
For the past decade, Adyen grew out to become a game changer in the field of online and offline payments by working with the most innovative players on the market. In order to showcase and exert these new and cutting-edge technologies to their customers, Adyen approached us.
The brief? Let guests experience our disruptive technologies that we see being applied among our most innovative clients in a fun and inspiring way during the network part of our biggest annual event. Preferably with a cold drink at hand.
We believe life is a playground. So that’s exactly what we designed: one big playground.

We created four individually themed and mono-coloured stations, each inviting guests to experience a specific payment system in an interactive and engaging way.

The stations paired with a partner so guests were able to make an actual purchase. This exposed the relationship between physical products and digital payment solutions to showcase a better understanding of how this could benefit business. All transactions were made visible and triggered a personalized message which also acted as an icebreaker when networking.
“Morrow translated our design brief in a beautiful way. Getting from an initial idea to the actual execution was done well and their level of commitment is out of this world!”

Jeroen de Lange — Head of Design Global Adyen
We designed a flower bomb, a labyrinth jungle of oversized wooden leaves and flowers. Craving for a tropical cocktail? No problem, just sit back, relax and scan your wristband.
Would you rather have a piece of chocolate? Grab, tab and enjoy at the pink patterned ever-changing chocolate wall. The turquoise endless aisle captured visitors in a space of infinite possibilities.

Of course, everybody knows a playground isn’t complete without a huge ball pit. Jump into payment. Not a swimmer? Shoot some hoops, order a refreshment or listen to one of the keynotes from the poolside.

The best results happen when people work together. To make sure every bit of the playground was executed as we intended, we teamed up with our partner Fiction Factory. They nailed the job and perfectly realized our designs.
“Morrow really understood the experience we were trying to convey, and came up with a highly engaging and design driven solution to our problem.”

Beatrice Askaner — Head of Marketing Europe Adyen
In the end, it was all about inspiring and engaging the guests of the event. Creating a better understanding of how easy, fast and secure Adyen’s new payment solutions work through real-life experience.

We can hear you think, ‘Nice, a ball pit but do people really go in there?’ We can assure you: They did. And they had to be asked to please leave, several times.

Download the presskit here
An interactive playground for Adyen
Multiple Owners
Guus Verschuur