Arthurius – Branding, Book and Illustration


Arthurius
Visual identity, illustrations and book concept of an extraordinary adventure!

🇫🇷 Avec Anaëlle Aracil, notre illustratrice depuis plusieurs années, nous avons créé la direction artistique, le look&feel et l'univers de l'histoire d'Arthurius. Nous avons fait le branding, le principe de la collection de livres et tous les goodies.

🇺🇸 With Anaëlle Aracil, our illustrator for several years, we created the art direction, look&feel and the universe of the Arthurius's story. We did the branding, the book collection principle and all the goodies.



Arthurius, first sketches and concepts
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The secondary characters
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The branding & logotype
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A handmade typography
First doodles, modifications, scan and update, creation of each type, process on illustrator…It tooks a lot of steps to create this handmade typography, because we wanted to create an irregular and accessible typography but strong as the hero!


Arthurius lets his whiskers drag
To make the logotype even more unique, we added Arthurius's whiskers at the extremities of the name !
Branding and goodies
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🔥 Our prints are available here ! 🔥
shop.hypersthene.fr

Thanks for watching, hope you enjoy

Illustration : Anaëlle Aracil

Autor : Sandrine Villetard

Arthurius – Branding, Book and Illustration
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