Eau-factorie
(stylized “eau-factorie”) is a customizable fragrance brand that utilizes essential oils to provide a unique product and service to the consumer. The target audience for fragrance companies varies from fragrance to fragrance, but eau-factorie focuses its marketing approach on college-aged women. Certain fragrances can, of course, be used by men. These products appeal to those who enjoy a unique fragrance and who immerse themselves in the social atmosphere, both physically and online.
· This project is the initial branding, web design, social media presence, wayfinding, and takeaway print design for the brand.
· Because of the younger target demographic, social media is a major influence for the branding of the company. · This audience also lends itself to a modern image, so eau-factorie portrays itself in a modern, yet fun look that can appeal to a vast group of people within the broader target demographic.
· Green and white are used as the primary color scheme to represent the fusion of modernity and nature that eau-factorie embodies.
· The company distinguishes itself from its competitors by allowing a fully customizable product that provides health benefits at the same time all while providing its consumers with professional help from Fragrance Experts.
