Bhutan Office of Tourism
MAILER
Mood board of mailers. Inspirations of die cut and layout.
Mood board of mailers.
PHURBA NAMGAY
Phurba Namgay was born in 1964 in the village of Chendipji in Trongsa, Bhutan. As part of his preparation to become a monk, he studied Tibetan writing, “dharma” and “ritual” under watchful eye of his uncle, one of Bhutan’s Lama’s.
At the age of 13 he entered formal studies of traditional Bhutanese painting, at the Institute for Zorig Chusum, the government’s school of traditional arts in Thimphu.
After eight years of study Namgay gained an apprenticeship, which eventually led him to become a master painter. The next eight years of Namgay’s life were spent working on commissions of murals temples and monasteries throughout the kingdom of Bhutan. Examples of his work can be seen in Punakha Dzong, Paro Dzong, Trashichhodsong and Paro Tsang Chuiko.
Phurba Namgay uses the traditional methods of thanka painting that include preparing his own canvas, paints of minerals and natural pigments and brushes of natural animal hairs.
Mahayana Buddhism permeates all of Phurba Namgay’s works as well as his life.
Mood board of Phurba Namgay. This board shows his artworks and the portrait of him and his wife.
It looks like Phurba Namgay does not use social media at all, at least not as a official one. All the artworks I found is from the website of his wife Linda Leaming.
Thumbnails of the fold
At first, I wanted my cover have die cut of the logo shape. And I wanted combine the images with the mountain of Bhutan to showcase them.
The die cut of cover is an oval. Painting of Phurba Namgay will be seen through the oval.
Left: Biography of Phurba Namgay
Right: A paragraph of word from the book written by Phurba Namgay`s wife.
Left: Cover,Inviting page.
Right: RSVP
Two pages of the mailer
Presentation Board
I finally got my mailer mocked up and took photos in library.
