Meatson Lodge, a restaurant for meat addicts. You will not surprise anyone these days with steak houses and burger joints. So, we had to think out of box to develop a name, a logo and company graphics. True meat eaters can easily list steak doneness degrees, name all parts of the meat carcass and they know exactly what a great slab looks like. These are people united by the cult of meat - meatsons, sitting in a stand-alone lodge.
Thus, the concept of the future establishment built up around the name - the meatson world with its intrinsic attributes. This is reflected in the logo with a cow’s head in its central part and the all-seeing eye in the pyramid - the symbol of the absolute and enlightenment. The logo is amplified by a meatson motto.
Founders of the restaurant were eager to step aside from classic images of animals and slabs of meat. What is important is the cult itself and respect for meat eating and meat eaters. Therefore, we created a sacred cow as the focus of the whole life of meatsons. At the first stage, we developed meatson symbols and their drawing style. The cow's head is surrounded with meatson commandments - rewritten commandments of real masons. They are designed to unite meatsons in their love for meat.