Client: Lyft
Art Direction, Design, Animation: Joel Berroteran 
Additional Design: Gustavo Baltazar

A quick and simple project for Lyfts’ logo re-brand. The creative requirements were to have fun! With this concept, I wanted to convey the experience of the daily Lyft commute. Whether it be traveling to the Airport, vacationing, or commuting to work, each experience is unique to both drivers and passenger.
Initial concept sketch:
Lyft Logo Bumper
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Lyft Logo Bumper

Client: Lyft Art Direction, Design, Animation: Joel Berroteran Additional Design: Gustavo Baltazar A quick and simple project for Lyfts’ logo r Read More
1,131
11,939
38
Published:

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