Driver to Passenger Experience.
Lyft's rebrand Ident Collection had one requirement, to have fun!
Our customer experiences inspired our uniform yet playful animiation.
We wanted to emphasize the relationship between the driver and passenger.
The Drivers welcome the Passengers to trust them with a smooth ride to their destination.
Passengers bring along their necessities to complement their ride to their destination.
Whether traveling, vacationing, or commuting, each driver to passenger experience is unique.
Our challenge was to have the various elements build the Lyft logo at the end.
We used projection mapping as a technique to reveal the logo on certain objects.
Initial concept sketch:
Client
Lyft
Lyft
Directed by
Eightyfive
Creative Director
Joel Berroteran
Design & Animation
Joel Berroteran
Joel Berroteran
