Innovative Sponsorship - São Paulo Futebol Clube is the 3rd largest soccer club in Latin America, and Morumbi stadium is the second largest stadium in Brazil. We invited Coca-Cola and McDonald's to design the first ever double-facing restaurant at Morumbi stadium. Meaning, the restaurant would work both during soccer matches, with concession windows facing the street and to the interior of the stadium, and facing only the street the rest of the days. ( 1999 / 2000 )