High standing experience to sell flats in a unique place in Barcelona.
Digital experience for Paul and its promotion of luxury apartments in La Bonanova (Barcelona).
Credits: Concept & Design: Iván Aguado (lostctrl). Client: Paul.
Paul is a luxury flats conglomerate, spreading over four buildings. It is located in the exclusive Barcelona northern district of La Bonanova.
The location is quite exclusive because it is located nearby the park Turó, the largest in the district with wooded areas. The materials and finishes of the buildings are of high standard.
The aim was to offer to refined experience for the selected clients to engage with the apartments and its surroundings.
The style of the web is elegant and modern combining it with a typography that helps to transmit those characteristics.
The web interactive elements have been created with fluid & dynamic animations with transitions to elevate the promotion to a higher level of experience for the user.