Glory Fast food is a brand that developed from a food delivery business. The owner has a perception of eating which is rather rare for the kind of market in which he is operating. That is the fast food market. The idea is that fast food can be prepared with healthy ingredients but still taste very good. He has slogan which says, “We are what we eat”. Meaning the health and fitness of our body largely depends on what we eat, that’s why he is bringing healthy meals in the fast-food market.

After interaction with the owner we settled on some key aspects that can be used as reference for his brand. These key attributes are:

Health

Stamina

Responsive

Delicious

Based on the above brand attributes we put together a mood board in order to have a visual representation of what we are looking for

Inspiring ourselves from the mood-board and after several iterations we came up with a logo that reflects what the client was looking for