Muse 9 Studio:
Logo Design, Identity & Naming
Muse 9 is a beauty-focused studio ran by Hannah Atter in Sheffield (UK).

Hannah contacted me to assist with naming & branding her new project, the word Hannah proposed from the offset was Muse, but we needed to create a narrative around this notion with, which people not just logically engage with but also emotionally. "Muse" means a person or personified force who is the source of inspiration for a creative artist. "Muse" also has roots in Greek mythology: nine goddesses, the daughters of Zeus and Mnemosyne, who preside over the arts and sciences. I delivered my research to Hannah, and upon delivery, she disclosed that the premises were coincidentally named "Unit 9".

I approached the branding with these elements in mind, and I wanted this to have Hannahs personal touch while connecting them to the field of beauty. I asked Hannah to relay her daily tools to me to create a realistic and relevant feel to the direction. We were keen to include the shape of beauty blenders, which led us to the misshapen circles that are accompanied by thin strokes to bring the logo together while maintaining negative space. Within the design and placement of the shapes there are subtle nods to the female form.

A rare February sunset over Sheffield inspired the colour palette used for the branding.
Muse 9 Studio
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Elliot Holbrow's profile
Elliot Holbrow

Muse 9 Studio

Muse 9 is a beauty-focused studio ran by Hannah Atter in Sheffield (UK).

8
270
0
Published: