Florian Giorgio's profile
La chambre des rêves





Project

"La chambre des rêves" is a French boutique selling decoration items for baby bedrooms in order to create trendy rooms, thanks to lovely hand-picked products.
My mission was to create the corporate identity and style guide from A to Z. Logo design, typography, color palette, icons, banners, and social media illustrations.











Logo

In order to create the logo, I wanted to work around the image of "dream". My early drafts were staging a cradle, some stars, the moon, but I have finally chosen to use the sheep.

The sheep jumping the fence (replaced by the website name) is a reference to this moment when we fall asleep. The sheep also stick to the animal trend, a very important reference in the childhood world.















Typography

The handwriting soon became evident when you work on the child theme. So I've chosen to create two handwritten fonts for the logo:

Feustrusct: a felt pen writing, clean, of which a more structured style counterbalance a more rounded cursive writing. 

Cursiva premier: cursive writing, soft with some thickness. The idea was to get closer to handwriting which reminds the one kids learned at school.


La chambre des rêves
10
97
4
Published:

La chambre des rêves

"La chambre des rêves" is a French boutique selling decoration items for baby bedrooms in order to create trendy rooms, thanks to lovely hand pic Read More

10
97
4
Published: