My mission was to create the corporate identity and style guide from A to Z. Logo design, typography, color palette, icons, banners, and social media illustrations.
In order to create the logo, I wanted to work around the image of "dream". My early drafts were staging a cradle, some stars, the moon, but I have finally chosen to use the sheep.
The sheep jumping the fence (replaced by the website name) is a reference to this moment when we fall asleep. The sheep also stick to the animal trend, a very important reference in the childhood world.
The handwriting soon became evident when you work on the child theme. So I've chosen to create two handwritten fonts for the logo:
Feustrusct: a felt pen writing, clean, of which a more structured style counterbalance a more rounded cursive writing.
Cursiva premier: cursive writing, soft with some thickness. The idea was to get closer to handwriting which reminds the one kids learned at school.