AKS

Automated cash register systems is a reliable business partner, which helps to automate cafes and restaurants. The main goal of the company is to make the management of any venue as comfortable and efficient as possible.
Why a camel? This animal is a symbol of endurance and experience. The desert ship. In the hot and highly competitive climate of business, where not everyone survives, AСS is a camel that will lead you to the oasis. This unique camel-cyborg, which combines biological and mechanical principles, reflects the main features of AСS - modernity, adaptability and accumulated experience.
In the brand identity, we have evolved this idea by combining warm yellow as a symbol of charisma and deep blue as the automation and mechanization of processes. As additional elements, we used minimalistic geometric figures symbolizing the details of mechanisms.

Client: Automated Cash Register Systems
Task: Corporate identity development


Branding Identity | AKS
7
50
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Published:

Branding Identity | AKS

The corporate identity of the company "Automated cash register systems" and a charismatic camel-cyborg
7
50
2
Published:

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