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Logo & Branding of Himenoptero, Alejandro Amenabar's production company. Alejandro is one of Spain's finest directors, he won and Oscar in 2005 … Read More
Logo & Branding of Himenoptero, Alejandro Amenabar's production company. Alejandro is one of Spain's finest directors, he won and Oscar in 2005 for the film "Mar Adentro" ( The Sea Within ) Read Less
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Himenoptero
Corporate identity for filmmaker Alejandro Amenabar.
 
I was commissioned to create a new logo for Alejandro Amenabar's production company Himenoptero.
Alejandro is one of Spain's finest directors, he won and Oscar in 2005 for the film "Mar Adentro" ( The Sea Within )

I reached the concept of his logo by asking the question - "What is  the role of a film director?" the aswer: -"To tell stories"
So I set out to produce a graphic form that could hold many meanings, as many, as stories Alejandro will tell.

I chose 3 elements to synthesize:
1. The mind, and the depth of the subconscious. Represented as the ink stains used in phycology that were invented by Hernann Rorschach.
2. Seduction. Identified as the colors of a rare flower.
3. Danger, to this end I chose the body and shape of an insect, and as Himenoptero comes from Hymenoptera, the family of insects of bees, I used the from of the body and wings of a bee.

The result is and intriguing organic form, which plays with symbology to interact with the inner layers of our mind.