Javier Garcia's profile

Smashmallow Packaging

Javier Garcia
•
Packaging
Illustrator
ILLUSTRATION snack Food Consumer goods sweet Candy
SmashMallow is a premium snacking marshmallow made with Organic and all-natural ingredients.

We rooted the brand in adventure, each flavor transports you into a world of whimsy. We created new worlds for every flavor, every theme was thought out before designing.

The project consisted of strategy, naming, visual identity, packaging, product photography, marketing and social media assets.  

Credits
Agency: Hatch. 
Creative Direction: Nicole Flores.
Design Direction: Javier García 
Designers: Kelly Wahlstrom, Pear Weerawong.
Illustration: Owen Davey 
ILLUSTRATION snack Food Consumer goods sweet Candy
ILLUSTRATION snack Food Consumer goods sweet Candy
ILLUSTRATION snack Food Consumer goods sweet Candy
ILLUSTRATION snack Food Consumer goods sweet Candy
ILLUSTRATION snack Food Consumer goods sweet Candy
ILLUSTRATION snack Food Consumer goods sweet Candy
Smashmallow Packaging
Published:
Javier Garcia's profile

Owner

Javier Garcia's profile
San Francisco, CA, USA

Smashmallow Packaging

SmashMallow is a premium snacking marshmallow made with Organic and all-natural ingredients. We rooted the brand in adventure, each flavor trans Read More

Published:

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives